TOPIC HUB · INFLUENCE & DECISION-MAKING
Influence & Decision-Making
Evidence-led tests of persuasion, credibility, proof and decision shortcuts—especially when a confident pitch is doing the thinking for you.
PEOPLE AND SHOWS
Inspect the authority, message and missing evidence
The topic hub connects high-demand names and shows to claim-level tests without converting fame, clarity or confidence into proof.
Simon Sinek
Start With Why, Golden Circle and leadership communication.
40.5K measured demand →
Chris Williamson
Modern Wisdom and recurring performance or decision claims.
22.2K measured demand →
Diary of a CEO
Guest Claim Index, credibility routes and correction record.
27.1K measured demand →
The Claim Test
Turn a persuasive recommendation into something evidence can test.
Published tool →
PUBLISHED EVIDENCE
Start with the current Claim Files
These articles have completed the live publication gate. Additional entity verdicts remain clearly marked as commissioned or under review.
HOW TO USE THIS HUB
Persuasion can earn attention. Evidence earns confidence.
BYBI checks the exact wording, authority match, incentive, denominator, source independence and what would falsify or limit the claim.
Test the claim before you trust the advice.
Start with the seven-question Claim Test, or submit the exact wording and source of a claim that deserves inspection.