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About BYBI

ABOUT BYBI · EVIDENCE-LED MEDIA

Popular advice, properly tested

Before You Believe It is an evidence-led media property for people who want to test popular advice before acting on it. We turn the claims travelling through clips, podcasts, books, courses and personal brands into structured evidence journeys.

Our missionTrace the claim. Test the evidence. Improve the decision.

Why BYBI exists

Confidence travels faster than context

Business, money and self-help ideas now reach people long before most readers can inspect the sources, incentives or limits behind them. BYBI makes consequential claims easier to trace, compare and update—preserving what is true, naming what is missing and leaving the reader with a better rule.

Coverage map

The decisions we investigate

Coverage is organised around real decisions, not celebrity. A familiar personality may open the door; the decision and evidence remain the centre of the page.

01 · MONEY

Debt, budgeting and housing

Claims about household finance, property, debt reduction, saving and financial programmes.

02 · BUSINESS

Offers, pricing and ownership

Advice about acquisition, operations, growth, entrepreneurship and the economics underneath it.

03 · BEHAVIOUR

Habits, motivation and boundaries

Popular self-help methods tested for mechanism, evidence, transferability and downside.

04 · INFLUENCE

Persuasion, proof and credibility

How authority is built, which denominators are missing and what the claims really establish.

The BYBI difference

Six commitments behind every serious investigation

The goal is not a louder opinion. It is a more inspectable decision.

01 · DECISION FIRSTOrganise coverage around the choicePersonalities are entry points, not the organising principle.
02 · SOURCE TRACEFind the best available primary sourceQuotes, numbers and methods are traced to their original context.
03 · FULL CONTEXTState incentives and counterevidenceUncertainty and material omissions appear alongside the strongest case.
04 · ORIGINAL VALUEAdd a test, ledger or calculationOriginal work is used when it materially improves the decision.
05 · CLAIM-LEVEL VERDICTSRate evidence, never human worthVerdicts attach to a defined claim and scope—not a person.
06 · LIVING RECORDShow review dates and correctionsEvery substantial page explains what would change the conclusion.

Who this is for

Practical sceptics

Readers, viewers, founders, operators and households who want more than a confident anecdote—but something more useful than a generic fact check.

BYBI is not personalised financial, legal, medical or investment advice. High-stakes decisions require appropriately qualified professional input.

Authorship and review

Real work, correctly credited

A byline belongs only to the person or team that reported and wrote the page. Evidence review and qualified subject-matter review are identified separately.

  • Substantive Claim Files display author, publication date and latest review date.
  • High-stakes conclusions require an appropriately qualified reviewer before publication.
  • Contributor profiles state role, relevant experience or credentials and material conflicts.
  • BYBI does not publish anonymous high-stakes verdicts.

Questions about a byline, credential or conflict can be sent through Contact; correction requests follow the Corrections policy.

BEGIN WITH THE DECISION

See how the evidence journey works

Start Here   How We Test